Paid advertising often starts simply. You create a campaign, choose an audience, set a budget, and watch for leads. Then things get more complicated. Costs change. Competitors adjust their strategies. New campaign types appear. Tracking breaks. Leads come in, but you’re not always sure which ads produced them. Before long, managing paid advertising can become a full-time responsibility of its own. Here are seven signs your campaigns may have reached the point where profession

Lower overhead Typically, consultants cost less than a full time employee. Chances are the paid search consultant you are considering, is...

Some people believe that optimizing your website conversion rate has to involve a lot of rigorous A/B testing and experimentation. While...

Since the early days of Facebook when we naively assumed privacy, it seems we have succumbed to the reality that nothing we do in the...

The digital landscape is a competitive world where only the savvy survives. Outsmart the competition by learning how Bing Ad features and...

The customer buying cycle defines the journey that a consumer takes from the time they become aware of their need for a product or...

A new Google feature to help spark new messaging ideas is coming on April 29th, 2018. The Purpose of this new Adwords feature is to help...

It took awhile, but Bing has finally decided to retire the side rail in search results. According to the official post, as of March 26th,...

Video Blog Transcript Watch the video now. Hey everyone today I’m going to demonstrate how to use dynamic keyword insertion in AdWords....

A Classic Client Concern and how to address it. It’s common for clients to sit in front of their computer and search for their ads. You...

You might notice that every now and then Google will alert you to various opportunities in your Adwords account. These opportunities can...

In the recent modern online marketplace, it can be really difficult to keep up with everything it takes to make your website appear stand...