.png){kind=small}
LEAD GENERATION
MORE QUALIFIED LEADS, NOT MORE CLICKS
The purpose of the website is to make money. Lead gen campaigns here are judged on booked revenue and cost per qualified lead — never on impressions or click-through rate.
Prefer to talk? Call 801-960-2452
BETTER DATA, BETTER LEADS
TURN BETTER LEADS INTO BETTER RESULTS
Most lead gen accounts are optimized toward a conversion action that counts every form fill the same, including the ones your sales team deletes. The first job is fixing that signal. The second is putting the right offer in front of the right intent, on every channel where that intent exists.
FOLLOW ME
GET MORE QUALIFIED LEADS
PRINCIPLES
HOW THIS PRACTICE OPERATES
SEARCH CAMPAIGNS
High-intent queries mapped to the offer that closes them, with negatives that keep tire-kickers out.
FORM AND QUIZ FUNNELS
Multi-step quizzes and polls that qualify prospects before they hit your inbox.
LOCAL SERVICE ADS
Google Guaranteed placement charged per lead, with every junk lead disputed.
RETARGETING
Segmented follow-up across Google and Meta for visitors who did not convert.
CALL TRACKING
Dynamic number insertion so the phone leads are attributed to the campaign that earned them.
EMAIL CAPTURE
Ebook and newsletter offers that build a list you own instead of renting attention.
LEAD QUALITY
SIGNAL BEFORE SPEND
DEFINE THE LEAD
Agree on what counts as qualified, and assign a value to each lead type.
%20copy.png){kind=small}
TRACK IT PROPERLY
GTM, GA4, call tracking and CRM offline conversion imports where available.
BID TOWARD VALUE
Automated bidding pointed at revenue-weighted conversions instead of raw volume.