Google Adwords Management
Julien Consulting has been managing advertising campaigns on Google Adwords since 2003. While this powerful platform has evolved over the years the best practices remain the same. To meet the needs of my clients I currently manage the following Adwords services.
Google Search Network Management
The search network is a great place to start your online advertising journey. Pound for pound the search network still delivers the most qualified traffic compared to other Google products. Even if you already have keywords ranking organically its critical to have a presence on the search network. Owning as much real estate as possible is necessary to steal market share from your competitors.
Google Display Network Management
The Google Display network works like a digital billboard for your brand, products, and services. To ensure the most effective placement of your text and image ads, I work hard to research and target the most relevant sites that best match your strategy. After careful selection and testing I’m able to zero in on the most qualified traffic that delivers the best ROI for your business.
Google Re-marketing Management
Google Re-marketing is an effective way to re-engage with potential customers who have visited your site but didn’t complete a desired action. Before reconnecting with the visitor it’s critical to have the right strategy that will entice the searcher to not only return to your site but to also perform a desired action. To help provide the best user experience for wayward visitors, I work with your team to develop the right messaging and call to action that will incentivize these returning searchers to convert.
Google Video Ads Management
Video is a powerful way to deliver your message to your audience. Google Video Ads can be an effective advertising vehicle to accomplish this. Whether you are using TrueView or Instream to target your audience, it’s possible to yield low cost per views and lower cost engagement compared to other advertising methods. I work with you to help determine the right video message, budget, and targeting that is best suited for your campaign.