Bing Ads ImageIt’s a common temptation for advertisers to commit the majority of their digital marketing budget to Google. This can actually be detrimental to your business. Bing Ads continue to grow in market share. According to recent data from comScore, Bing ads claimed nearly 20% of market share and ranked #2 behind Google.

Bing ads market share graphic
Bing Ads is a great place for new advertisers to start. Bing can have less competition which can have a favorable impact on average cost per clicks. This can help stretch your marketing dollars. For advertisers who already have an Adwords account It can be advantageous to migrate your current Adwords account into Bing. Adding Bing to your marketing mix can extend your reach and boost your opportunity to connect with new potential customers. Julien Consulting works with you to help determine the best approach to incorporate Bing into your strategy. Contact me today for a free consultation.

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