Facebook Ads Portfolio

Platform: Facebook Ads.
Client type: Lead generation.
Industry: Car Insurance.

Summary

• This client was testing CPA car loan offers. The cost-per-lead needed to stay under $10.00
• To help improve the conversion rate I implemented experiments to better understand which message, image, video, and call to action worked the best.
• These experiments helped achieve a cost-per-lead of $2.34. The CPA was well within a profitable range.