PPC Competitive Analysis

There is a good chance that your competitors have already deployed a paid search campaign. Understanding their strategy is critical. if your competitors are playing in the paid search waters, my PPC competitive analysis will expose them.

With highly specialized tools, I can piece together an accurate picture of what your competitors are doing with their digital marketing strategy. Competitors can be handpicked by you, or I can run an analysis to determine which competitors are most relevant. My free review includes the following.

Campaign Review

Campaign structure can give insight into how your competitor is positioning their brand and products. This also helps understand which categories are the most crucial for them.

Ad group Review

Ad groups are basically themes. Understanding which themes matter most to your competitor is critical. Each theme gives insight into the strategy of your competitor.

Keyword Review

Keywords are at the heart of your competitors strategy. From the keyword data I can determine most of what exists in their keyword list. I am also able to determine their average cost per clicks and an idea of how much they are investing in their paid search efforts.

Ad text Review

The messaging is a good window into what they are trying to accomplish with their paid search strategy. From the ad text I review headlines, descriptions, and call to actions. This information helps us understand the features, benefits, and selling points of your competitors.

Web Page Review

The web pages are important to analyze since this is a big indicator of their success. From the web page we can determine if they are creating a good user experience for their traffic. We are also able to determine which call to actions they are incorporating into their planning.

Request your free competitive review today!