How Do I Get Help with Google Ads?
You have a vision and a platform for your business. The hard part’s over, right? The reality is that having a website or social media page is only half the battle when it comes to getting noticed online. If you want to take your business to the next level, you’ll need...
read moreIs Google Ads Worth It for Your Business In 2021?
Google Ads is formerly known as Google AdWords You’ve spent countless hours developing the perfect website for your business, and it shows. While your website might be in tiptop shape, however, driving traffic to it is another matter. Even the best word-of-mouth...
read more5 Things That Boost Website Conversion Rates Immediately
Some people believe that optimizing your website conversion rate has to involve a lot of rigorous A/B testing and experimentation. While this is a good long term strategy, there are some basic things that will boost your conversion rates immediately. Below are 5...
read moreFacebook and Privacy: No Longer Mutually Exclusive?
Since the early days of Facebook when we naively assumed privacy, it seems we have succumbed to the reality that nothing we do in the digital landscape is private. Even Mr. Zuckerberg admits privacy hasn’t exactly been their forte. “I understand that many people don’t...
read moreMastering the Art of PPC
The digital landscape is a competitive world where only the savvy survives. Outsmart the competition by learning how Bing Ad features and Google AdWords can help you maximize your search results and stay ahead of the pack. Bing Ads While Google may be the front runner...
read moreHow to Leverage the Customer Buying Cycle
The customer buying cycle defines the journey that a consumer takes from the time they become aware of their need for a product or service all the way through their enjoyment of the purchase. Tailoring your ad buys around each step of the process is a strategic...
read moreGenerate New Ad Text Ideas with Google Ad Suggestions
A new Google feature to help spark new messaging ideas is coming on April 29th, 2018. The Purpose of this new Adwords feature is to help save time and effort in ad text creation. For the longest time, Google has been...
read moreBing Removing Side Rail in Results
It took awhile, but Bing has finally decided to retire the side rail in search results. According to the official post, as of March 26th, 2018 ads will no longer be served on the sidebar. While this will affect Bing owned and operated sites, it will not affect...
read moreHow to use dynamic keyword insertion in Adwords
Video Blog Transcript Watch the video now. Hey everyone today I’m going to demonstrate how to use dynamic keyword insertion in AdWords. What I’m going to do is actually create an ad and demonstrate how to implement the functionality of dynamic keyword insertion. So...
read moreMy Google Ads Aren’t Showing Up
A Classic Client Concern and how to address it. It's common for clients to sit in front of their computer and search for their ads. You can’t really blame them, they want to take market share away from their competitors and they want to succeed in the paid search...
read more