When you’re planning your social media marketing strategy, odds are Facebook, LinkedIn, Twitter, and Instagram are on your radar. But what about YouTube?

YouTube is ranked as the second largest search engine in the world, with over one billion users who watch one billion hours of video every day. So, your customers are there.  And you should be, too.

But before you start worrying about how to make a YouTube video, you need a strategy. And you might need some help with that, like a YouTube consultant. That’s where we come in. At Julien Consulting, we will help you analyze your opportunities and make recommendations to achieve your goals.

Plan your content

First, we will consider every step of your sales funnel and leverage the opportunity to move your customers along their journey. From the initial stages of building brand awareness through increasing sales, video offers unique opportunities to inform and engage your audience.

Optimize your campaigns

Then, we will help you optimize your YouTube for SEO—a critical step to increase your reach and engagement. Just a few of the factors we will consider include:

Keywords

Your channel and videos should tell your audience what you are about through descriptive tags.

Headlines and descriptions

We will help you find out what your audience is looking for and use those keywords in your headlines and descriptions.

Transcript

We recommend having a transcript on your video to engage your users who aren’t able to view with full audio.

Let us help you

YouTube is an excellent opportunity to increase your reach, build brand awareness, and improve sales. But like all your digital marketing efforts, YouTube requires strategy to ensure flawless execution.

Give us a call for a free consultation so we can show you how YouTube can help improve your digital reach.