It’s 2021, and many businesses are setting their New Year’s resolutions high in anticipation of a successful year. If your small business is hoping to make the most out of the coming year, it’s a known fact that you’ll need to generate leads in order to have a good ROI.
Below, we’ve come up with 10 lead generation ideas for your small business in 2021.
- Google Ads
Google Ads is the best way to advertise your small business online. This is because your ads can appear at the top of targeted keywords in Google’s search engine, as well as on other websites, apps, and videos. Sites that are partnered with Google Ads are opportunities for your ads to be found by leads.
Having the right keywords, ads, and campaign strategy, especially when new to Google Ads, is something many small businesses struggle with. One easy way to avoid the trial and error of ad campaigns is by working with a Google Ads consultant.
A Google Ads consultant can help you:
• Identify your target audience
• Use Google analytics to analyze the best-targeted keywords for your ad campaign
• Choose the right campaign strategy to reach leads
• And more - Facebook Ads
Facebook Ads is an affordable way to get your small business recognized on the most popular social media platform. With over 2.23 billion monthly active users, your business is missing out if it’s not actively promoting ad campaigns on Facebook.
For new Facebook Ad users, however, using the correct campaign strategy is extremely important. Without a good understanding of how Facebook Ads works, you might risk spending extra money on campaigns that don’t generate leads for your small business.
A Facebook Ads consultant can help you navigate around Facebook’s various ad campaign features, helping you better appropriate the correct tools for your marketing purposes. - Organic Traffic & SEO
Customizing your site using search engine optimization (SEO) involves researching your market and audience to find the most relevant and popular keywords within your small business’s niche to strategically place within the content of your website.
If done correctly, your content will appear at the top of Google search phrases that match those keywords. - Content Marketing
Speaking of content, one of the best ways to naturally incorporate SEO on a website is by using content marketing like articles, blogs, white pages, videos, and infographics. Well-researched content catches your audience’s attention and conveys your business as reputable and authentic, increasing your chances of converting those leads into paying customers.
Working with a content marketing specialist can help your business smoothly and strategically add the best SEO keywords for your business to your site. - Social Media Campaigns
Though we already mentioned Facebook Ads as the goldmine of social media leads, you can also attract a good number of leads from other social media platforms. A few examples include:
• LinkedIn
• Twitter
• Instagram
• TikTok
Every person who clicks on your social media posts has the potential to come across your email address, coupon code, or link to your website or landing page, turning them into leads. - Landing Pages
On that note, landing pages are simple yet effective lead generators. By creating a static page made for directing leads to take action on your small business’s site, you can better increase the chances of being found by leads and converting those leads into customers. - Email Marketing
While most people don’t like receiving a lot of emails, not all email marketing is considered spam. If done correctly, email marketing is a lead-generating machine that ignites email recipients to click on your links and access your website for more information. - Video Marketing
YouTube is another major marketing platform that countless users have invested time and effort in for generating leads, and it works. With most audiences looking for visual content to appeal to their interests, your small business can really communicate its values, skills, and products or services to potential leads through YouTube. - Start a Podcast
Similar to video marketing, podcasts have grown in popularity over the years. With more and more people looking to the online world as a place to connect with others and discover topics of interest, there’s no time like the present to take advantage of lead-generation through podcasts.
Podcasts are audio recordings that give personality to one’s branding. By hosting Q&As and discussions on topics that your audience is most keen to listen to, you can create a sense of trust and motivate listeners to take action on your campaigns. - Host an Event
Businesses of all sizes know it’s no secret that hosting events boost leads. Whether your business is looking to generate B2C or B2B leads, hosting an event can help foster relationships with your audience and partnerships with potential business endeavors.
Here are a few ideas for hosting an event for small businesses:
• Host a webinar that informs your audience about your business.
• Take part in a local event as a guest speaker.
• Start a live stream on social media.
Many businesses have taken to hosting online events in 2021, which is actually more affordable for smaller businesses looking to connect with potential leads than setting up an in-person event.
Lead Consulting Services for Small Businesses
Though you may have some great ideas on how to generate leads for your business, going at it alone can be difficult. Navigating the technical aspects of digital marketing, and knowing how to analyze it to best maximize your lead-building potential can feel like a labyrinth.
That’s where we come in. Here at Julien Consulting, we can help you with all of your small business needs. From powerful, lead-generating ads to social media marketing, we’ve got you covered! Here are just a few of the services that we have to offer:
• Facebook ads management
• Social media marketing consulting
• Google Ads management
• Facebook Advertising Consulting
Don’t wait until your team has lost its New Year’s resolution steam to get your small business up and running. We’re here to help you every step of the way to increase leads and get your business to where you’ve always wanted it to be.
Contact us today to get started!