Traffic through pay-per-click (PPC) advertising generates 50% more conversions than organic advertising. In fact, paid advertising yields a 200% return on investment rate. You could boost brand awareness by 80% using Google paid ads, too.
Unfortunately, PPC advertising can get expensive if you lack hands-on experience. You could blow through your budget without help.
Before that can happen, consider using our PPC consulting services this year. With professional PPC management, you can make more informed decisions. We can set your entire PPC campaign up for success from the very start.
What is PPC management, exactly, and how can consulting services benefit your business? Keep reading to find out!
After reading this guide, you can partner with our PPC agency and set your business up to grow. Read on to learn everything you need to know about PPC marketing services today.
What is PPC Consulting?
First, let’s answer the question that likely brought you here. What is PPC consulting, exactly?
PPC advertising allows businesses to rank higher on search engines like Google. You can also use social media PPC advertising to appear on social media platforms. Developing PPC advertising campaigns can help expand your reach online.
You can appear in front of consumers based on keywords, demographics, or other criteria. Precise targeting will help you make the most of your advertising budget.
With PPC advertising, you pay each time someone clicks on one of your ads. Advertising online can get costly without a strategy in place. That’s where our PPC marketing services come in.
As experts in pay-per-click advertising, we can help plan, manage, and optimize your campaigns. We can develop effective strategies to ensure you reach your target audience online. Optimizing your campaigns using PPC best practices can boost your ROI.
You can achieve a better return on ad spend (ROAS) and set your business up to grow.
Key Roles
As your AdWords consultant, we’ll take responsibility for every facet of your PPC strategy.
We’ll start by gathering audience and keyword research. Understanding who your customers are will ensure we reach them online. For example, we can focus on consumers in a specific location or radius.
We can also target your ideal customers based on age, gender, household income, or other demographics.
You can use PPC marketing services to appear in front of consumers as they search for your products and services, too. Keyword research will ensure your ads appear in front of consumers who want your offerings. You might have an easier time converting those customers into sales as a result.
Once we’ve gathered the necessary research, we can start planning your campaigns.
We’ll modify and optimize your campaigns as necessary to ensure they generate results. Daily tasks include:
- Measuring ad performance
- Monitoring conversions
- Improving ad copy
- Adjusting keywords
- A/B testing ad language
Tracking your campaigns will ensure we’re using the best tactics to improve your ROI. We can help you identify new opportunities, too.
The Benefits
Is using Google Ads worth it? Yes!
PPC management services can set your business up for success. Here are a few ways choosing PPC consulting services will help your business grow.
1. Generate Brand Awareness
Consumers prefer shopping from brands they recognize. Helping you rank at the top of search pages can help you generate brand awareness. Consumers might remember your ads the next time they need your offerings.
2. Focus on Your Business
Routine PPC management can take time out of your busy day. With consulting services, you won’t have to worry. You can save valuable time and focus on growing your business instead.
3. Access to Experts
It can take time to learn how to navigate Google’s platform. That’s time you could spend helping customers. Instead, choose PPC marketing services.
You can leverage our industry experience and expertise to avoid making costly mistakes with your campaigns.
4. Fast Results
Traditional advertising methods can take time before they begin generating leads and sales. PPC advertising allows you to start reaching customers online right away.
With our PPC management services, you can get started without wasting time or money, too.
5. Remain Competitive
About 45% of small businesses already use pay-per-click advertising. There’s a chance your competitors are already stealing your would-be customers. If they’re not already, PPC marketing services can give you a chance to get ahead.
Working with an AdWords consultant will ensure you create strong, results-driven campaigns from the start. You can waste valuable time and money and begin ranking at the top of search engine result pages.
If your competitors are already using PPC, working with a consultant could give you an edge. A PPC consulting agency will recognize the tactics your competitors are using. They’ll know how to best help you rank ahead of competitors.
Meanwhile, they can also help you develop an effective bid strategy. With their help, you won’t have to blow through your budget to boost your rankings.
Once you rank ahead of competing businesses, consumers will see your brand online first. Then, you can reach, attract, and convert those customers before your competitors get the chance.
Developing a strong PPC strategy can also help small businesses compete with big corporations. PPC advertising can improve your ROI. You can start growing your business to grow bigger than the competition.
6. Continuous Optimization
PPC advertising isn’t a one-and-done marketing strategy. Your campaigns require ongoing attention and changes. New trends pop up every year as well.
With our PPC marketing services, you won’t have to worry about falling behind. We’ll manage your campaigns to ensure continuous optimization. Optimizing your campaigns will ensure your ads generate results throughout the year.
PPC Consulting: Boost Your Business With Digital Advertising Services Today
Don’t let your competitors take the lead this year. Instead, consider requesting our PPC consulting services. With our experienced team managing your campaign, you can reach more customers online.
We’ll ensure you make the most of your advertising budget, too. Working with a PPC agency can set your business up for lasting growth.
Eager to start advertising? We can’t wait to help your business grow!
Contact us today to get started.